The goal for this brief was to create a moster, (digital motion poster) promoting an upcoming fictional exhibition about internationally recognised typographer, Paul Renner and his most infamous typeface, "Futura". The context of where this moster would be displayed is on digital vertical screens typically found in shopping centres, train stations and electronic street posters. The moster seen to the left features no sound, as most of these screens do not have speakers inbuilt and is supposed to come together as fully resolved poster before disappearing. The second video is a follow-up animated display featured at the exhibition, including sound. This video focuses solely on Renner's infamous typeface "Futura" in more detail, showcasing the typeface's distinctive elements and anatomy.
All Music Rights and accreditation go to the original artist - Borrtex and their piece Style. https://freemusicarchive.org/music/Borrtex/Visuals/1Style
Voice Over performed by Rebekah Lin
All Music Rights and accreditation go to the original artist - Borrtex and their piece Style. https://freemusicarchive.org/music/Borrtex/Visuals/1Style
Voice Over performed by Rebekah Lin
Ideation, Research and Storyboard Development
Styleframe Experimentation - Russian Constructivism Style
Styleframe Experimentation - Contemporary Geometry Style
Styleframe Experimentation - 80s Futurism Style